Who You Are:

You are a visionary, strategic thinker with a passion for scaling mission-driven businesses at the intersection of education and technology. You thrive on building systems that last, leading with purpose, and making data-informed decisions. You're equal parts innovator and executor—capable of zooming out to envision the future of the company while guiding the team to make it happen. You’re energized by AI, digital marketing, and scalable systems that power real transformation in classrooms. Above all, you’re driven to lead a company making a lasting impact for educators and English language learners worldwide.

The Opportunity:

As CEO of Equipping ELLs and Inspiring Young Learners, you’ll be at the helm of a fast-growing online education business that combines best-in-class curriculum, a thriving membership community, and powerful digital storefronts. You’ll define and execute the company’s big-picture vision, lead strategic growth across multiple platforms (Teachers Pay Teachers, Shopify, our membership hub, and beyond), and inspire a high-performing remote team to push boundaries and exceed expectations.

This is a once-in-a-career opportunity to shape the future of a mission-driven company that is already making waves—and poised for massive impact with it's passion of supporting ELLs, the fastest growing demographic in the United States. 

Who We Are:

Equipping ELLs is an industry-leading educational resource company that empowers teachers with high-quality, ready-to-use tools to support English language learners (ELLs). From our best-selling curriculum on Teachers Pay Teachers to our robust membership platform, we serve tens of thousands of educators around the globe. We’re a lean, nimble, and passionate remote team that values innovation, integrity, and creative problem-solving. With technology and heart at our core, we are redefining what it looks like to support ELLs at scale.

What You'll Do:

Vision, Growth, and Strategic Leadership

• Define and drive the long-term strategic vision for the company, aligning all functions to high-impact goals.

• Identify new opportunities for expansion—products, partnerships, audiences, or markets.

• Scale existing revenue streams while innovating new business models within the EdTech and curriculum space.

• Lead financial planning, growth forecasting, and annual goal setting.

Executive Team & Culture Leadership

• Build and nurture a thriving, mission-aligned remote team culture grounded in accountability, transparency, and collaboration.

• Hire and develop department leads across operations, marketing, curriculum development, and customer experience.

• Promote a high-performance culture with clear roles, KPIs, and ongoing leadership development.

Innovation, AI, and Tech Integration

• Champion the thoughtful integration of AI into all business areas—marketing, content creation, analytics, and customer experience.

• Stay on the leading edge of EdTech trends to maintain our position as a forward-thinking market leader.

Marketing, Sales, and Brand Positioning

• Oversee multi-channel marketing strategies that elevate our brand and generate consistent, qualified leads.

• Collaborate with marketing leadership to refine customer journeys, enhance funnels, and optimize conversions across TpT, Shopify, and membership platforms.

• Position the brand as a thought leader in the ESL/ELL space through partnerships, media, and speaking opportunities.

Digital Products, Platform Strategy & User Experience

• Ensure our products (resources, curriculum, membership, assessments) deliver consistent, high-quality results and outstanding user experience.

• Use customer data and insights to guide product development and innovation.

• Strategically expand product offerings and explore new delivery models (certifications, district partnerships, licensing).

Must-Haves in a Candidate:

• Proven experience as a CEO, COO, or senior leader scaling a digital product, EdTech, or curriculum-based company.

• Deep understanding of education, e-commerce, digital marketing, and scalable operational systems.

• Strong background in growth strategy, revenue forecasting, and P&L ownership.

• Exceptional leadership skills with experience managing cross-functional remote teams.

• Experience leveraging AI tools (like ChatGPT, Jasper, or similar) to drive operational efficiency and creative output.

Nice to Have in a Candidate:

• Fluency in tools like ClickUp, Kajabi, Shopify, TpT, ActiveCampaign, and Google Analytics.
• Background in ESL/ELL education, curriculum design, or school partnerships.
• Familiarity with subscription-based membership models and strategies.
• Previous experience scaling digital product businesses using tech-driven strategies.

Details:

• Job Type: Full-time.
• Location: US, Panama, Remote.
• Salary: Competitive and dependent on experience.
• Benefits: Opportunity for growth and the ability to shape the future of the company 

• Open to profit sharing and equity for the right candidate

Why Join Us?

You’re not just stepping into a leadership role—you’re stepping into a movement. This is your chance to lead an agile, values-driven team at the forefront of transforming how ELLs are supported in schools. If you’re ready to build something extraordinary, amplify your impact, and lead a purpose-fueled business into its next chapter, we can’t wait to meet you.